Frewer, Lynn (author), Van Dijk, Heleen (author), and Fischer, Arnout (author)
Format:
Book chapter
Publication Date:
2010
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07364
Notes:
Pages 39-51 in Peter Bennett, Kenneth Calman, Sarah Curtis and Denis Fischbacher-Smith (eds.). Risk communication and public health. Second edition. Osvord University Press, Oxford, England. 339 pages.
Platania, Marco (author) and Privitera, Donatella (author)
Format:
Book chapter
Publication Date:
2009
Published:
Italy
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29847
Notes:
Pages 121-138 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Presents public relations case studies, including two that involve food safety: (a) Hygrade and the hot dog tragedy (purported discovery of razor blades in hot dogs) and (b) cases of botulism attributed to consumption of canned salmon. These cases involve marketers "able to turn a corporate traumatic event into a public relations victory."
