40 pages., via online journal., The present essay comparatively explores and reflects on
popularizing the environment in a changing media ecology
wherein content is no longer exclusive to traditional television
viewing or distributed for cinematic release. Specifically, the
aim of this essay is to illustrate how screened presentations
such as film, television, and recently digital media, promote
environmentalist ideals in the hopes that if audiences are
entertained, then perhaps these narratives can subtly influence
thinking and behavior. This review also draws from research on
mediating the environment in television and film studies as
well as scholarly literature on entertainment-education. The
implications of this essay indicate that whether real or fictional,
eco-friendly content is growing in popular media and no
longer the backdrop to the story being told. As this essay
shows, media professionals have started embracing entertaining content infused with content of value so that audiences
can “see” why the environment is important.
The Age newspaper via Food Safety Network. 2 pages., Describes concern of the Australian pork industry about efforts of animal rights activists to "cash in on the film adaptationj of Charlotte's Web, the tale of a brave spider's attempts to prevent Wilbur the pig from becoming Christmas dinner."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08621
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research report. Iowa Agricultural Experiment Station, Iowa State College, Ames. 74 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29127
Notes:
Archived June 24, 2009, Meatingplace.com via Food Safety Network. 2 pages., "When consumers go online for information about the production practices that put meat on their tables, they are more likely to see the kind of one-sided content featured in the documentary 'Food, Inc.' than content reflecting the views of conventional producers or major food brands." Report of research by v-Fluence.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11621
Notes:
19 pages., Pages 241-258 in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books, New York.
Print copy available, as well as online access via UI Catalog., Roundtable of contributor's responses to five questions about the setting, ethics, value, and future of "product placement" in movies and other mass media. Includes some respondents' references to inserted agriculture-related products/topics such as foods, drinks, and environment.
Kulick, Don (author) and Willson, Margaret (author)
Format:
Book chapter
Publication Date:
2002
Published:
Papua New Guinea
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00876
Notes:
Pages 270-285 in Kelly Askew and Richard R. Wilk (eds.), The anthropology of media: a reader. Blackwell Readers in Anthropology. Blackwell Publishers Inc., Malden, Massachusetts. 416 pages., Describes how village residents interpret and react to Western-made films.
