Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.
Nigeria: Heinemann Educational Books, Ibadan, Nigeria.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25670
Notes:
322 pages., A selection of papers from the National Conference on Integrated Rural Development and Women in Development organized by the Centre for Social, Cultural and Environmental Research and held at the University of Benin, September 22-26, 1980.
Cuthbert, Marlene (author), Harder, Bernie (author), and Restoule, Jean-Paul (author)
Format:
Book chapter
Publication Date:
2001
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14022
Notes:
Pages 241-259 in S. R. Melkote and Sandhya Rao, Critical issues in communication: looking inward for answers. Sage Publications, New Delhi, India. 491 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00875
Notes:
Pages 210-235 in Kelly Askew and Richard R. Wilk (eds.), The anthropology of media: a reader. Blackwell Readers in Anthropology. Blackwell Publishers Inc., Malden, Massachusetts. 416 pages., Examines how Aboriginal Australians produce and use film and video to reflect their interests and identity.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11621
Notes:
19 pages., Pages 241-258 in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books, New York.
Print copy available, as well as online access via UI Catalog., Roundtable of contributor's responses to five questions about the setting, ethics, value, and future of "product placement" in movies and other mass media. Includes some respondents' references to inserted agriculture-related products/topics such as foods, drinks, and environment.
