search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00479
Notes:
1 page., Announces and describes a new "Harvesting the Power of Farm Broadcasting" web-based curriculum. Developed through collaboration of Texas Tech University and the National Association of Farm Broadcasting. Available at http://www.depts.ttu.edu/aged/nafb_website/
Findings prompt researchers to recommend the use of information and communications technologies with conventional approaches in conservation agriculture knowledge networks.
Larson, James A. (author), Roberts, Roland K. (author), English, Burton C. (author), Martin, Steven W. (author), Velandia, Margarita (author), Lambert, Dayton M. (author), and Jenkins, Amanda (author)
Format:
Journal article
Publication Date:
2010-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35994
