Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."
Nagel, Uwe Jens (author), Saadi, Heshmatollah (author), Movahedi, Reza (author), and Association for International Agricultural and Extension Education (AIAEE).
Format:
Paper
Publication Date:
2006-05-14
Published:
Iran
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24210
Notes:
Retrieved June 17, 2006, Pages 592-599 in proceedings of the AIAEE conference in Clearwater Beach, Florida, May 14-17, 2006.
Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
Format:
Book chapter
Publication Date:
1959
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04327
Notes:
In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 308-321
Page 78 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of research reported in Missouri Agricultural Experiment Station Bulletin 702, University of Missouri, Columbia. 1958. 16 pages.
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.
