This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Summarizes findings of a Visayas State College of Agriculture study involving the reading preferences and patterns of farmers in Eastern Visayas, Philippines.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
20 pages., Via online journal., Information plays an important role in meeting the quantitative and qualitative goals of agriculture in the 21st century. As an emerging economy in a developing continent, China has already made many interventions to use information technology to support agricultural development. However, information service in some rural areas is still severely limited. The overall impact of the changing information environment on the farmers’ information needs and access channels has not been fully studied. Thus, this study systematically investigates the characteristics of the information needs and channels of farmers in Guangdong, China. We have collected 4006 questionnaire
samples and used correlation analysis to explore the relationships between farmers’ information needs and access channel preferences. The results indicate that individual characteristic factors, social factors and family factors have different degrees of influence on farmers’ information needs and access channel preferences. These findings can provide a reference for information construction in the rural areas of Guangdong Province and thus promote its economic development. This study can also provide useful insights for policymakers and researchers from other developing countries to formulate implementation plans to promote agricultural development.
12 pages., Via online journal., This article is concerned with the shaping of agricultural knowledge among farmers, in the context of the rapid changes Polish agriculture has been subject to since the time of the country's EU accession. The theoretical underpinnings of this work have been described in terms of the significant notional categories, i.e. knowledge, knowledge-cultures and sources of knowledge. The research made use of the joint interviews method. Interviews were run with representatives of different generations in 10 farming families in central Poland. The main research objective was to determine sources of farming knowledge among farmers. The use of joint interviews allowed for the identification of sources of knowledge of different kinds. These reflect a division into farmers' closer and more distant surroundings, i.e. to the family and neighbours on the one hand, and to institutions and media on the other. Knowledge acquisition among farmers is in fact found to be a complex process, reflecting socialisation in a multi-generation environment of family and neighbours, on the one hand, and the impact of the institutional and legal system, on the other. In a general sense, this corresponds to the well-known division of sources of knowledge into the tacit and the explicit, with the acquisition of tacit (i.e. informal) knowledge not meeting with any more major obstacles thanks to proximity in a sense that may be cultural (i.e. the agriculture itself), family-related (and in fact multi-generation) and spatial (physical proximity in a given locality). Microsocial conditioning thus plays a major role in the shaping of this source of knowledge. However, the most important factor distinguishing contemporary cultures as regards knowledge on farming is the capacity to adapt to conditions set by the institutions supporting the latter's development. Formal knowledge flowing into farming families from their institutional surroundings requires growing adaptability and preparation if a succession of innovations are to be taken on board. The multi-source nature of knowledge and the achievement of some kind of balance in this respect actually poses a major challenge for the future functioning of family farms as cultural microsystems.
11 pages., Via online article, A “digital revolution” in agriculture is underway. Advanced technologies like sensors, artificial intelligence, and robotics are increasingly being promoted as a means to increase food production efficiency while minimizing resource use. In the process, agricultural digitalization raises critical social questions about the implications for diverse agricultural labourers and rural spaces as digitalization evolves. In this paper, we use literature and field data to outline some key trends being observed at the nexus of agricultural production, technology, and labour in North America, with a particular focus on the Canadian context. Using the data, we highlight three key tensions observed: rising land costs and automation; the development of a high-skill/low-skilled bifurcated labour market; and issues around the control of digital data. With these tensions in mind, we use a social justice lens to consider the potential implications of digital agricultural technologies for farm labour and rural communities, which directs our attention to racial exploitation in agricultural labour specifically. In exploring these tensions, we argue that policy and research must further examine how to shift the trajectory of digitalization in ways that support food production as well as marginalized agricultural labourers, while pointing to key areas for future research—which is lacking to date. We emphasize that the current enthusiasm for digital agriculture should not blind us to the specific ways that new technologies intensify exploitation and deepen both labour and spatial marginalization.
4 pages., Via online journal., Transformation process to Audience-centered Communication Theory is introduced, as well as the basic idea of the theory in China. It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension. The communication essence of agricultural extension activity is studied, which is spreaders send information to farmers; then, farmers filter and process the information, transform it into their own experiences and feed back on time. Internet logical relationship between audience-centered communication and participatory agricultural extension is studied. Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed. One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities; the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension. Several enlightenments of the theory to participatory agricultural extension are obtained. Firstly, take audience as the orientation and focus on the needs of the audience. Secondly, advocate the participatory approach of process; and emphasize the importance of internal audience participation. Thirdly, establish two-way interaction mechanism; and make the promoters understand the implementation and performance status on time.
5 pages., via online journal., In India sustaining dairy farming as a rural livelihood and to meet the growing demand of milk, necessitates development and dissemination of technology for improving the farm’s output. There is also a need to understand how far existing innovations are adopted by farmers and factors influencing adoption and/or rejection. Hence, the factors that influence adoption and the extent of adoption were consolidated from past research using meta analysis and other techniques. It was found that at large-level farmer’s knowledge (true effect size r value +0.64) and at medium-level (true effect size r value ranging from +0.32 to +0.47) attitude, risk-taking behaviour and economic motivation, milk production and sales, education, extension agency contacts and mass media exposure influenced adoption of dairy innovation. Further, along with the above factors poor innovation attributes were limiting adoption to 55%.
Anderson, H. Calvert (author / Inter-American Popular Information Program, American International Association), Vieira, Phil (author / Farm broadcaster, West Indies), Appiah, Ofosu (author / Radio Ghana), and Jain, G.P. (author / Sevagram, Delhi, India)
Format:
Panel report
Publication Date:
1967-06
Published:
International: First International Congress of Farm Writers.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10794
Notes:
Item located in Document 10786. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 78-86 in J.S. Cram (ed.), Proceedings of the first International Congress of Farm Writers at Macdonald College, Quebec, Canada, June 18-21, 1967. 112 pages.
12 pages., via online journal., This study explores the status of mobile usage among the agriculture community in the North‐Central province of Sri Lanka in relation to interactions with major agriculture stakeholders. The objectives of the study were to study the factors affecting the mobile use by farmers, farmers' willingness to receive agricultural information through mobile communication technology, and awareness on mobile based agriculture information systems. Primary data were collected at two stages using two structured interview schedules (N=390, n=65). According to the findings the access to mobile phone was considerable higher among the study group while age and education had an effect on using a mobile phone. Only a few farmers have yet started using them efficiently for agriculture and other commercial purposes. A considerable number of farmers used the mobile phones to contact input suppliers, buyers, agriculture extension officers and other farmers in the area, mostly those who represent community based organizations.
11 pages., via online journal., The study aims at exploring the extent of agricultural information literacy of farmers in the northern region of Bangladesh. Besides the review of relevant literature the study conducts a questionnaire-based survey of 160 farmers working in ten districts in the region. The analysis of the survey shows that farmers need information for various purposes of agricultural activities, and they use different sources and media for access to such information. Many of the farmers, however, are not well aware of modern techniques of agriculture, and they occasionally use such techniques for farming. Due to some problems farmers are moderately satisfied in getting agricultural information, and in many cases their satisfaction level is very low. The paper concludes with providing certain recommendations for the improvement of information literacy of the farmers in
Bangladesh.
28 pages., via online journal., The purpose of this paper is to understand how Bangladeshi farmers interact with
mobile telephony and how they negotiate the resulting difficulties. In doing so the paper
identifies how farmers integrate mobile telephony into their daily lives and what factors
facilitate and limit their use of mobile telephony
Oswald, Fabian (author) and Kalsruhe Institute of Technology
Format:
Dissertation
Publication Date:
2019-04-02
Published:
Germany: Kalsruhe Institute of Technology
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11122
Notes:
196 pages., via institutional depository., Fabin's work is based on Kilimo Media’s work. He sought to investigate how information flow through agricultural radio programs in local languages is structured and whether contemporary theories of science communication are observable in the practice of farm radio through a cross-case study approach. Fabian held qualitative interviews with local actors and group discussions with farmers in Kajiado, Marsabit and Kitui counties and three radio stations Bus radio, Radio Jangwani and Syokimau FM.
Ward, William B. (author / Cornell University), Read, Hadley (author / University of Illinois), and Colle, Royal D. (author / Cornell University)
Format:
Presentation
Publication Date:
1971
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11136
Notes:
From the "India visit 1971" file of the international programs section of the Agricultural Communications Program, University of Illinois., 24 pages., Presented at the second convention of Indian Agricultural Universities, at U.P. Agricultural University, Pantnagar, India,February 25-28, 1971
10 pages., via online journal., The main purpose of this study was to categories and describes the profile characteristics of the women beneficiaries, to determine the use of communication sources by the women beneficiaries, and to explore the relationship between the profile characteristics of the women beneficiaries of RDRS with their use of communication sources. Data were collected using interview schedule from a sample of 112 women beneficiaries selected from the population of 280 by multistage random sampling procedure from five villages of Rajendrapur union under sadar upazila of Rangpur district. Use of communication sources by the RDRS women beneficiaries was determined on three dimensions viz. attitude, contact and application, and finally the use of communication sources index (UCSI) was computed. The UCSI ranged from 45.24 to 277.68 with a possible range of 0 to 300. Based on UCSI, among the 10 communication sources the first five communication sources were husband (277.68), neighbours (219.05), RDRS-worker (205.95), RDRS group meeting (193.45) and relatives (160.42). However, the last five communication sources were RDRS officer (134.82), mobile phone (112.80), television (68.75), inputs dealer (63.99) and SAAOs (45.24). The findings revealed that the highest proportion (38.39%) of the women beneficiaries had medium use of communication sources compared to 33.93% low use and 27.68% high use. Among the ten selected characteristics of the women beneficiaries’ education, farm size, annual income, daily time use, credit received and participation in IGAs showed positive significant relationship while fatalism showed negative significant relationship with their use of communication sources. Age, family size and dependency had no significant relationships. The women beneficiaries of RDRS had moderate exposure with various communication sources so, the concerned Government Organizations and Non-government Organizations engaged in extension activities should make necessary arrangements for improving the use of communication sources by them in income generating activities.
International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11614
Notes:
3 pages., Online from publisher., Author addresses "large gap between African extension services ... and the number of farmers being reached." ... "Africa's existing mobile network (currently the second biggest mobile market in the world) could be better utilised to bridge this gap and provide mobile-based agricultural information, advice and support to smallholder farmers."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26480
Notes:
Pages 211-232 in Zachary Michael Jack (ed.), Love of the land: essential farm and conservation readings from an American Golden Age, 1880-1920. Cambria Press, Youngstown, New York. 463 pages., From an 1899 book by Adams, The modern farmer in his business relations (pages 39-50).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29759
Notes:
Recommendations from the 2nd Agriculture Leadership Summit, New Delhi, India, September 4-5, 2009. 13 pages., Summary and recommendations, including those involving extension and communications.
