Socially responsible distribution: distribution strategies for reaching the bottom of the pyramid

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vachani, Sushil (author) and Smith, N. Craig (author)
    Format:
    Paper abstract
    Publication Date:
    2008
    URL:
    https://papers.ssrn.com/sol3/papers.cfm?abstact_id=1116630
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11235
    Subject Term:
    agribusiness, case studies, consumers, development, development communication, development issues, distribution, farmers, information issues, information needs, rural development, rural poor, rural populations, information gaps, information access, information asymmetry, and social responsibility
    Notes:
    INSEAD Business School Research Paper No. 2008/21/ISIC, 55 pages

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