Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35850
Notes:
Pages 348-353 in D. Michael Warren, L. Jan Slikkerveer and David Brokensha (eds.), The cultural dimension of development: indigenous knowledge systems. Intermediate Technology Publications Ltd., London, England. 582 pages.
Tarbotton, Ian (author), Bramley, Mike (author), and Botha, Neels (author)
Format:
Article
Publication Date:
2003-11-26
Published:
New Zealand: Australasia-Pacific Extension Network (APEN)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20088
Notes:
9 pages; from "Extending Extension; beyond traditional boundaries, methods and ways of thinking", APEN 2003 Forum, Hobart, Tasmania, Australia, November 26-28, 2003
17 pages, via online journal, Translator disclaimer
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ABSTRACT
Purpose: To identify and understand factors influencing farmers’ decisions to engage with extension activities. To understand farmer segments and how these factors vary in order to develop recommendations for future extension delivery.
Methodology: Qualitative data was obtained through semi-structured interviews with 30 Tasmanian dairy farmers. The Theory of Planned Behaviour (TPB) framework was used to identify and explore factors influencing farmer engagement intentions and behaviour.
Findings: There was a negative effect of social influence on experienced farmers’ intention to re-engage with extension, due to the belief extension activities were targeted to less experienced, younger farmers. Perceived control factors limiting engagement included lack of confidence about existing knowledge, resulting in farmers perceiving extension activities as confronting.
Practical implications: Key factors influencing intention to engage and continued engagement with extension were identified. These findings will inform future design and targeting of extension activities to improve initial and continued engagement. Subsequent recommendations are presented.
Theoretical implications: Previous TPB studies on adoption as an outcome of extension have typically focused on quantifying adoption predictions, rather than exploring how social factors interact and influence intentions and behaviours. This paper demonstrates how the TPB can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension.
Originality/value: This paper demonstrates how the TPB can provide an evidence-based framework to qualitatively explore farmer intentions and behaviour. This approach has led to new insights into farmer decision making that will inform improvements in future extension development.
Babcock, Bruce A. (author) and Hurley, Terrance M. (author)
Format:
Book chapter
Publication Date:
2003
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27578
Notes:
Pages 134-144 in Bruce A. Babcock, Robert W. Fraser and Joseph N. Lekakis (eds.), Risk management and the environment: agriculture in perspective. Kluwer Academic Publishers, Dordrecht, The Netherlands. 204 pages.
Online via AgEconSearch., Authors evaluated the impact of varietal awareness and nutrition knowledge on their adoption of biofortified crop varieties. Findings suggested that farmers who had knowledge of the nutritional attributes of a specific variety of beans were more likely to adopt them.
Pronti, A. (author), Auci, S. (author), Di Paoli, A. (author), and Mazzanti, M. (author)
Format:
Paper
Publication Date:
2019
Published:
Italy
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11325
Notes:
12 pages., Online via AgEconSearch. Paper presented at the 8th Associazione Italiana di Economia Agraria e Applicata (AIEAA) conference, Pistoia, Italy, June 13-14, 2019., Analysis of principal determinants of Italian farmers' adoption of sustainable irrigation technologies, considering social, economic, productive, geographical, and climatic aspects.
Page 53 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of Progress Report 120, Agricultural Experiment Station and Department of Rural Sociology, University of Kentucky, Lexington. 1962. 16 pages.
8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
Ajayi, A.O. (author), Ajayi, O.C. (author), Akinnifesi, F.K. (author), Sileshi, G. (author), and Mng'omba, S. (author)
Format:
Abstract
Publication Date:
2010-09-14
Published:
Ivory Coast
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30710
Notes:
Paper presented at Tropentag 2010, Conference on International Research on Food Security, Natural Resource Management and Rural Development, Zurich, Switzerland, September 14-16, 2010. 1 page.
2 pages, via online magazine archive, Several years ago, Farm Market iD saw that agribusinesses were struggling to use to the data and insights at their disposal to understand how they were performing in the market and needed modern-day data science to power decision-making. Given Farm Market iD's unique and powerful data and our ability to contextualize data to understand and interpret the agricultural market, we knew we had something valuable to offer.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36807
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Page 4 of APA periodical, "Farm Conditions,", Report of survey findings by Michigan State College among 1,351 farmers.
Kaine, Geoff (author), Hill, Megan (author), and Ashburner, Roger (author)
Format:
Abstract
Publication Date:
2013-08
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02417
Notes:
Page 28 - Abstract of a paper presented at the International Conference of the Australasia Pacific Extension Network (APEN), Lincoln University, Christchurch, New Zealand, August 26-28, 2013. 100 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01200
Notes:
Pages 92-103 in Chris Reij and Ann Waters-Bayer (eds.), Farmer innovation in Africa: a source of inspiration for agricultural development. Earthscan Publications Ltd., London, England. 362 pages.
Gregory, Clifford V. (author / Editor, Prairie Farmer) and Agricultural Publishers Association, Chicago, Illinois
Format:
Speech
Publication Date:
1928-07-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36798
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Pages 3-5 in "Six viewpoints on farmers buying tendencies." Delivered at the convention of the International Advertising Association, Detroit, Michigan, July 10, 1928. 24 pages.
Johnson, William (author / Editor, Farm Life) and Agricultural Publishers Association, Chicago, Illinois
Format:
Speech
Publication Date:
1928
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36788
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, 16 pages., Delivered in connection with an educational course conducted by the Advertising Club of New York.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: B00729
Notes:
AgComm Teaching, Urbana, Illinois: Extension Editorial Office, College of Agriculture, University of Illinois. 14 pp. (Agricultural Communications Research Report No. 6)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09527
Notes:
Eugene A. Kroupa Collection, Thesis in partial fulfillment of requirements for the degree of Doctor of Philosophy in Mass Communications, University of Wisconsin, Madison. 220 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09638
Notes:
Eugene A. Kroupa Collection, Thesis for master of science degree in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 89 pages.
Rickson, Sarah Tufts (author), Rickson, Roy E. (author), and Burch, David (author)
Format:
Book chapter
Publication Date:
2006
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00552
Notes:
Pages 119-135 in Bettina M. Bock and Sally Shortall (eds.) Rural gender relations: issues and case studies. CABI Publishing, Wallingford, Oxfordshire, UK. 374 pages.
