"More than a year after an undercover video campaign revealed animal welfare issues at Fair Oaks Farms, experts say there are important lessons to be learned." Article describes the event and includes sections about principles of crisis communication, tracking animal activists, and tips for hiring employees.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21180
Notes:
Critique of pesticides used in food production. Indiscriminate use by farmers (p. 17). Medical problems created for farm workers and others (p. 56-71). Inadequate legal mechanism for protecting consumers against pesticides (p. 73-110), emphasizing inadequacy of USDA in this regard. Educators being hired to serve industrial interests (111-127). Analysis of appeals in pesticide usage, emphasizing benefits over hazards (p. 128-145). Fertilizer industry also endangers health (p. 146-158). Suggestins for solving pest problems without pesticides (p. 173-273).
