Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24854
Notes:
Special Bulletin No. 38, 3 pages., Reports from 19 farm paper publishers who replied to a questionnaire about the extent to which they are carrying radio advertising and conducting a radio page or column. Eighteen were carrying radio advertising.
Online via UI Library Catalog search. 10 pages., Findings of a survey among a sample of 100 farmers in District Sargodha revealed 99% used agricultural radio/TV/FM, 96% used mobile phones, 66% used magazines/newspapers/periodicals, and 61% used social media. Respondents placed highest value on enhancing their productivity.
Posted at www.agrimarketing.com/show_story.php?id=46300, Describes current efforts of various print and broadcast media that cover the rural lifestyle market.
Brief reports from Rural Life magazine, Living the Country Life magazine, Progressive Farmer, Rural Lifestyle Radio Group, American Small Farm magazine and National Association of Farm Broadcasting.