Radio: a lineage opportunity for farm papers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-12-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24854
    Subject Term:
    adoption, advertising, Agricultural Publishers Association (APA), buying behavior, farm journals, farmers, media effectiveness, publishing, radio, radio programs, rural broadcasting, rural broadcasts, outlook, and equipment
    Notes:
    Special Bulletin No. 38, 3 pages., Reports from 19 farm paper publishers who replied to a questionnaire about the extent to which they are carrying radio advertising and conducting a radio page or column. Eighteen were carrying radio advertising.

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