Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06708
Notes:
Notes from publisher testimony before the Subcommittee on Postal Rates, U.S. House of Representatives Committee on Post Office and Civil Service, Ninety-first Congress, Washington, D.C., Second Session, April 15-June 2, 1970. Serial No. 91-24. 3 pages., Includes testimony by Richard J. Babcock, President, Farm Journal; Bill E. Naumann, Southwestern Advertising Manager, Progressive Farmer; and Emory Cunningham, Publisher, Progressive Farmer (on behalf of the Agricultural Publishers Association). Testimony related to proposed postal rate increase for 2nd class mail.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06710
Notes:
Retrieved from Document in Main Stacks, 91-1-HP 85762PO, Notes from testimony before the Subcommittee on Postal Rates, U. S. House of Representative Committee on Post Office and Civil Service, Ninety-first Congress, First session on H. R. 10877, Washington,D.C., June 24-December 10, 1969. Serial No. 91-19. 2 pages., Includes testimony from Earl Cawley Agricultural Publishers Association; Vern Anderson, Wallaces Farmer; Bert Lund, Publisher, The Farmer; James Hall, Publisher, American Agriculturist; and Emory Cunningham, Publisher, Progressive Farmer
Jenkins, Charles F. (author), Hayden, Victor F. (author / Executive Secretary, APA), and Agricultural Publishers Association.
Format:
Booklet
Publication Date:
1925-07-29
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28859
Notes:
Agricultural Publishers Association Records, UI Archives., Testimony on second-class mail before the Special Joint Subcommittee on Postal Rates of the Senate and House of Representatives, Philadelphia, Pennsylvania, July 29, 1925. 15 pages., Author notes the growing prospects of advertising by marketers of radios among farm residents.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36813
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Printed on back side of APA stationery. 1 page., Lists 38 member publications with a combined audited circulation of more than 7,000,000 per issue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36825
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Printed on back side of APA letterhead. 1 page., Reports 31 member periodicals with combined audited circulation of more than 7,500,000 per issue.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Letter
Publication Date:
1931-10-29
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36832
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, 2 pages., Executive secretary reports that Association farm papers in 1930 had a gross commercial lineage revenue of $11,268,390.36. Announces reduction in assessment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36839
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 80. 5 pages., "We come to this annual meeting after finishing up a fiscal year that constitutes probably the most difficult period in the history of our organization."
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1933-08-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36843
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 16. 3 pages., Regarding participation of APA in the newly created Periodical Publishers Institute and the agenda it is to undertake.
Gregory, Clifford V. (author / APA Secretary) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1936-10-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36853
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 4-5, Minutes of the annual meeting, Chicago, Illinois, October 14, 1936., "We believe that the time has arrived for Association members to become more strict with regard to the copy they accept."
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1940-10-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36875
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Pages 9-10 in Annual Report of the Executive Secretary for the Period Ending September 30, 1940., Emphasis on the practice of criticizing competitors.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36881
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Page 1 of Minutes of the APA meeting, Chicago, Illinois, January 26, 1944., President Charles E. Sweet reports that the 25 members when 1943 began represented a total circulation of 7,700,000. The present 34 members represent a total combined circulation of more than 11,750,000. APA now has within its membership all but four of the total number of publications eligible for membership.
Constant, Kenneth H. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1961-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36887
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 21, 2 pages., "A real danger is clearly evident in the attitude of the Bureau of the Census in driving down the number of farm units to the largest commercial and corporate-type farm enterprises."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36888
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 6 of Minutes of the annual APA membership meeting, Denver, Colorado, October 16, 1973., Discussion emphasizes that the strength of farm publications comes from freedom of the press, "but this story has not been told very well."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36890
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 11 in Minutes, APA Board of Directors Meeting, Phoenix, Arizona, April 10-12, 1978., Brief discussion identifies questions that APA needs to ask itself, such as whether it sees itself as a spokesman for agriculture, whether it is satisified with what it is doing, whether it is structured properly and whether it needs to differentiate between self-serving interests and those of agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36892
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 2 in Minutes, annual APA membership meeting, New York City, New York, November 15, 1989., Brief report highlighting opportunities that call for a broader base of membership and funding.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36895
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 7, Minutes of APA membership meeting, San Francisco, California, November 11, 1987., Members note reports from editors about increasing pressure from advertisers to influence editorial material. Suggested that publishers exchange information when this happens.
Sweet, Charles E. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1946-04-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36963
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Delivered at the annual meeting of the American Association of Advertising Agencies, April 10, 1946. 2 pages., Describes challenges and costs of gathering readership information in rural areas, as well as several research techniques considered by the Advertising Research Foundation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36968
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 1 page., Lists 30 members with a total paid circulation of 9,568,843.
Announces formation of the Agricultural Publishers' Association by 60 publishers of agricultural papers, all members of the Audit Bureau of Circulations. Burridge D. Butler, Prairie Farmer, was announced as president.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22472
Notes:
Agricultural Publishers Association Records Book, Jan 1, 1917 - Jul 1, 1917, Series No. 8/3/80, Box 1, University of Illinois Archives., Before the Agricultural Publishers Association Departmental, 13th Annual Convention, Associated Advertising Clubs of the World, St. Louis, Missouri, June 6, 1917. 7 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22487
Notes:
Agricultural Publishers Association Record, Jul 1, 1920 - Jan1, 1921, Series No. 8/3/80, Box 3, University of Illinois Archives., Bulletin No. 182, page 2, Note of farewell after White served for five-plus years as managing director of the Association.
White, Frank B. (author / Managing Director, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1917-06-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24815
Notes:
Presented at the Agricultural Publishers Association Departmental, 13th annual convention, Associated Advertising Clubs of the World, St. Louis, Missouri, June 6, 1917. 7 pages., Describes accomplishments, weaknesses and suggestions for strengthening the Association.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24822
Notes:
Listed on the back side of APA stationery. 1 page., Lists 49 member periodicals and reports a combined audited circulation of more than 8,211,579 per issue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24839
Notes:
Bulletin No. 6, page 4., Combined circulation for 76 general farm papers in the U.S. is reported for 1922 as about 12 million copies and commercial advertising billing about $16,700,000.
Campbell, W.G. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-03-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24841
Notes:
Special Bulletin No. 21, pages 1-5., Defends objection to the practice of inducing dealers to write advertisers, suggesting the use of publications in territory covered by dealer.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24846
Notes:
1 page., Describes Fair Play Copy doctrine (under which advertisers are urged to refrain from making destructive criticisms of competitors) and the Guarantee of Advertising (under which farm papers do not knowingly accept questionable advertising).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24853
Notes:
Special Bulletin No. 39, 2 pages., Discusses the question, in terms of improving advertisers' preference for farm papers, and lists farm papers with their page and column sizes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24854
Notes:
Special Bulletin No. 38, 3 pages., Reports from 19 farm paper publishers who replied to a questionnaire about the extent to which they are carrying radio advertising and conducting a radio page or column. Eighteen were carrying radio advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24869
Notes:
Special Bulletin No. 15. 2 pages., Court affirms recovery of dues and assessments due APA from the Homestead Company for memberships held in the Association.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24898
Notes:
Adopted by APA members, 1924 annual meeting, Chicago, Illinois. 2 pages., Describes obligations to subscribers, fellow publishers, and the advertiser and advertising agent.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24900
Notes:
Bulletin No. 4. Page 2., The Modern Business Text of the Alexander Hamilton Institute, a course in business that is studied by thousands of people, carries a complimentary reference to farm papers for taking "an advanced stand for honest advertising."
