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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Campbell, W.G. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-03-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24841
Subject Term:
advertising , Agricultural Publishers Association (APA) , dealers , farm journals , promotion , publishing , retail promotion , sales methods , selling , marketing communication , and publishers
Notes:
Special Bulletin No. 21, pages 1-5., Defends objection to the practice of inducing dealers to write advertisers, suggesting the use of publications in territory covered by dealer.
