Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1973-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10722
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the 1973 American Farm Bureau Federation Information Conference, Rochester, New York. 17 pages., Author describes six concerns about where farmers are going to get their information during the years ahead. Also, he notes that he "can't imagine anything, including religion and politics, that is so fraught with misunderstanding, danger and distrust as farmers' public relations." Suggests two points that might gain general acceptance: (1) farm organizations aren't going to get together in the name of public relations or anything else and (2) public relations is extremely hard, difficult work. Offers suggestions.
Hays, Robert G. (author), Reisner, Ann E. (author), and Office of Agricultural Communications and Extension Education, University of Illinois; Office of Agricultural Communications and Extension Education, University of Illinois
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03022
James F. Evans Collection; Paper presented at the 1987 ACE Annual Meeting, Baton Rouge, LA; Condensed version; for original paper, see C02160, This paper explores tentative ideas about the effects which extension communicators might have on the relationship between agri-business writers and writers and editors for farm magazines and newspaper farm departments. An open-ended questionnaire was sent to members of two professional agricultural journalist associations: Newspaper Farm Editors Association and the American Agricultural Editors Association. Responses identified advertising and public relations writers as the principal perceived source of ethical dilemmas in agricultural journalism. None identified extension communicators as a source of concern. We suggest that the availability of extension news acts as a buffer for agricultural newspaper and magazine writers, protecting them from relying more heavily on agribusiness news copy. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10777
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Research Library Newsletter, Farm Journal, April 15, 1964. Pages 1-2., Summary of findings of a survey among Indiana and Illinois farmers by Campbell-Sanford Advertising Company, Chicago, Illinois. Questions involved media sources used by farmers and their families.
