1 - 4 of 4
Number of results to display per page
Search Results
2. Can the TV makeover format of edutainment lead to widespread changes in farmer behaviour and influence innovation systems? Shamba Shape Up in Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10461
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 76: 338-351
- Notes:
- 14 pages., Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Africa. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers. There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems. Data came from two large scale quantitative (n = 9885 and n = 1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital. Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges. Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems. The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers.
3. Food security - What role for Extension?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Blum, Magdalena (author)
- Format:
- Presentation
- Publication Date:
- 2013
- Published:
- International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D11569
- Notes:
- 22 pages., Presentation at the annual conference of the South African Society for Agricultural Extension (SASAE), June 3-7, 2013, in Bloemfontein, South Africa. 22 pages., Presenter concluded that new innovative capacities are needed at all levels of capacity development. Recommendations included continuous adaptation to change, linking stakeholders in the innovation system, and considering farmers' own innovative processes.
4. Learning from experts and peer farmers about rice production: experimental evidence from Cote d’Ivoire
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Takahashi, Kazushi (author), Mano, Yukichi (author), and Otsuka, Keijiro (author)
- Format:
- Journal article abstract
- Publication Date:
- 2019
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10534
- Journal Title:
- World Development
- Journal Title Details:
- 122: 157-169
- Notes:
- Abstract via online journal. 2 pages., Technological innovation is vital to economic growth and food security in sub-Saharan Africa where agricultural productivity has been stagnant for a long time. Extension services and learning from peer farmers are two common approaches to facilitate the diffusion of new technologies, but little is known about their relative effectiveness. Selection bias, whereby well-motivated training participants would perform better even without extension services, as well as knowledge spillovers, where non-participants can indirectly benefit from extension services, are among the major threats to causal inference. Using a unique sequential randomized experiment on agricultural training, this study attempts to meet the dual objectives of executing rigorous impact evaluation of extension services and subsequent spillovers on rice production in Cote d’Ivoire. Specifically, to reduce selection bias, we randomly assigned eligibility for training participation; and to satisfy the stable unit treatment value assumption, control-group farmers were initially restricted from exchanging information with treated-group farmers who had received rice management training. Once some positive impacts were confirmed, information exchange between the treated and control farmers was encouraged. We found that the initial performance gaps created by the randomized assignment disappeared over time, due presumably to social learning from peer farmers. A detailed analysis concerning the information network and peer effects provided suggestive evidence that there were information and technology spillovers from treated to control farmers after removing the information exchange restriction. Overall, our study demonstrates that information dissemination by farmers can be as effective in improving practices as the initial training provided by extension services.