Harris, Lynn (author), Keim, Kathryn S. (author), Liddil, Audrey (author), Ruby, Mary Lou (author), Stimpson, Janice (author), and University of Idaho, Boise Center
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07897
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., To develop a nutrition education program that will result in behavior change, one must know the current food intake behavior and nutrition knowledge base of the consumer. This descriptive study assessed the current nutrition knowledge base of consumers concerning fiber food sources and fiber-health relationships and food intake reflective of fiber sources. A survey was developed, piloted and mailed to 1,003 randomly selected households using a modified Dillman method. The survey included knowledge questions and food frequency and demographic information. A total of 466 usable surveys (52% usable return rate) and analysis of variance, form the basis of the following results. Sixty-six percent of the respondents were female and 34% were male. The majority were over the age of 30 (88%) and 66% had more than a high school education. Consumers with vocational training and come college education (mean +or- SD, 4.1 +or- 1.6) had a significantly higher knowledge score (score range 0-7) concerning food sources of fiber and fiber-health relationships than those who had a high school education (3.9 +or- 1.6) (p < 0.05). There was a trend of more fiber containing foods being consumed as the age of the consumer increased (p=0.057). When looking at food intake by food group, females consumed significantly more fruits and vegetables than males (p<0.05). From this information it should appear that extension nutrition about food sources of fiber and fiber-health relationships should target younger, non-college educated consumers and especially men.
16 pages, via online journal article, This meta-analytic study reviewed experimental studies that examined the effects of message framing on public engagement with climate change. We included 10 studies that used self-reported measures of climate-related attitudes and behaviors, with 26 comparison pairs. The results suggested that message framing generally has a positive effect on individuals’ engagement with climate change and its two sub-categories – behavioral intentions and support for climate policy. More specifically, we found message frames that emphasize the environmental, economic, and moral dimensions of climate change have a small-to-medium size impact on individuals’ engagement with climate change. In contrast, message frames around public health implications or geographical identity barely influence individuals’ engagement with this issue. We discussed the implications on strategic communications of climate change.
22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.
