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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Palmer, Edward L. (author) and Carpenter, Courtney F. (author)
- Format:
- Journal article
- Publication Date:
- 2006
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36502
- Journal Title:
- Media Psychology
- Journal Title Details:
- 8(2) : 165-190
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
- Format:
- Editorial
- Publication Date:
- 2001
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 20(2) : 239-262
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pritchett, James G. (author), Liu, Donald J. (author), and Kaiser, Harry M. (author)
- Format:
- Journal article
- Publication Date:
- 1998-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06017
- Journal Title:
- Journal of Agricultural and Resource Economics
- Journal Title Details:
- 23(1) : 155-169
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
- Format:
- Journal article
- Publication Date:
- 1998-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
- Journal Title:
- Journal of Agricultural and Resource Economics
- Journal Title Details:
- 23(1) : 155-169
- Notes:
- Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.
