Search

    Start Over Subject Term electronic marketing

    1. 10 kernels of truth : ways to use database marketing strategy to reach the right audience

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jones, Chuck (author), Osenga, Greg (author), and Jones: Vice President of Creative and Account Services, Washburn Direct Marketing, Charlotte, NC; Osenga: Director of Database Marketing, Washburn Direct Marketing, Charlotte, NC
    Format:
    Journal article
    Publication Date:
    1992-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06232
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (6) : 20-22
    Notes:
    James F. Evans Collection

    3. A structuration analysis of small and medium enterprise (SME) adoption of e-commerce: The case of Tanzania

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kabanda, S. (author), Brown, I. (author), and Centre for IT and National Development in Africa, Dept. of Information Systems, University of Cape Town, Private Bag X3, Rondebosch, South Africa
    Format:
    Journal article
    Publication Date:
    2017-07
    Published:
    Tanzania: Elsevier Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08102
    Journal Title:
    Telematics and Informatics
    Journal Title Details:
    34 (4): 118-132

    7. An Educational Module for Enhancing Business Strategies for Web Sites of Small Rural Firms: An Experience Economy Approach

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jeong, Miyoung (author), Fiore, Ann Marie (author), and Niehm, Linda (author)
    Format:
    Journal article
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27846
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Vol. 46, No. 3
    Notes:
    Online access

    9. An overview of the electronic agricultural studies in trading and marketing sections

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alavion, Seyed J. (author) and Allahyari, Mohammad S. (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    Iran
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07541
    Journal Title:
    Agricultural Management
    Journal Title Details:
    14 (2): 123-132

    10. B2B e-marketplace adoption in South African agriculture

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cloete, Eric (author) and Doens, Martin (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA: Taylor and Francis Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07547
    Journal Title:
    Information Technology for Development
    Journal Title Details:
    14 (3): 184-196

    11. Buy feeder cattle on the TV screen

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Persinger, Harlan (author)
    Format:
    Journal article
    Publication Date:
    1978-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21252
    Journal Title:
    Farmer's Digest
    Journal Title Details:
    V. 42
    Notes:
    Reprinted from Better Farming Systems, "Here's a new way to select feeder cattle without hundreds of miles of travel to individual ranches."

    13. Channeling shoppers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McKay, Isobelle (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    Australia: Curtin University
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37121
    Journal Title:
    Cite
    Journal Title Details:
    18: 20-21

    18. Computers light up livestock auctions

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Effertz, Nita (author)
    Format:
    Journal article
    Publication Date:
    1983-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21234
    Journal Title:
    Farm Journal
    Journal Title Details:
    107 : 20
    Notes:
    "Electronic trading puts the juice to feeder, hog and lamb sales, but shorts out on slaughter cattle."

    23. E-commerce and agricultural commodity markets: e-commerce and the lessons from nineteenth century exchanges

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Jeffrey (author)
    Format:
    Journal article
    Publication Date:
    2001-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07521
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    83 (5): 1250-1257

    24. E-commerce and community economic development: enemy or ally?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gurstein, Michael (author / Technical University of British Columbia) and Sustainable Development Department (SD)
    Format:
    Online article
    Publication Date:
    2000-11
    Published:
    International: Food and Agriculture Organization of the United Nations (FAO) Rome, Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18516
    Journal Title:
    SD dimensions
    Notes:
    6 pages; Special: The role of information and communication technologies in rural development and food security

    26. Electronic commerce and World Wide Web apprehensiveness: an examination of consumers' perceptions of the World Wide Web

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Susskind, Alex M. (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    Nepal
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27510
    Journal Title:
    Journal of Computer-Mediated Communication
    Journal Title Details:
    9(3)
    Notes:
    Via UI electronic subscription. 26 pages.

    27. Electronic commerce and rural economic development: helping rural businesses prepare for the 21st century

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bomash, William M. (author)
    Format:
    Speech
    Publication Date:
    2000-02-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11095
    Journal Title Details:
    <1 pages>
    Notes:
    Presented By William M. Bomash on the U.S. Department of Agriculture (USDA) Outlook Forum 2000, Washington, D.C. February 25, 2000

    31. Electronic information systems and commodity marketing : results of case studies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Streeter, D.H. (author / Assistant Professor, Department of Agricultural Economics, Cornell University) and Assistant Professor, Department of Agricultural Economics, Cornell University
    Format:
    Conference paper
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03671
    Notes:
    James F. Evans Collection; See C03651 for original, In: Zazueta, Fedro S., and Bottcher, A.B. (Del), eds. Proceedings of the 2nd International Conference on Computers in Agricultural Extension Programs; 1988 February 10-11; Lake Buenavista (Orlando), FL. Gainesville, FL : University of Florida, Institute of Food and Agricultural Sciences, Florida Cooperative Extension Service, 1988. Vol. 2, p. 775-780

    35. Electronic trading of agricultural products : a paper delivered July 8, 1980; Commonwealth Club, San Francisco

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schlei, Barbara Lindemann (author / Administrator, Agricultural Marketing Service, U.S. Department of Agriculture) and Administrator, Agricultural Marketing Service, U.S. Department of Agriculture
    Format:
    Conference paper
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03503
    Notes:
    Washington, D.C. : Agricultural Marketing Service, U.S. Department of Agriculture, 1981. 22 p.

    36. Enhanced market access through electronic commerce

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lambert, Henry R. (author)
    Format:
    Speech
    Publication Date:
    2000-02-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11097
    Journal Title Details:
    <11 pages>
    Notes:
    Presented By Henry R. Lambert on the U.S. Department of Agriculture (USDA) Outlook Forum 2000, Washington, D.C. February 25, 2000

    39. Farmer-to-farmer advice: what's the best way to sell raw wool in Australia?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jackson, Elizabeth (author), Quaddus, Mohammed (author), Islam, Nazrul (author), and Stanton, John (author)
    Format:
    Paper
    Publication Date:
    2006-08-12
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27524
    Notes:
    Via AgEcon Search. Presented at the International Association of Agricultural Economists Conference, Gold Coast, Australia, August 12-18, 2006. 16 pages.

    43. Food marketing in an electronic age: implications for agricultural products

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinsey, Jean (author) and Senauer, Ben (author)
    Format:
    Research report
    Publication Date:
    1996-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10336
    Journal Title Details:
    Working Paper 96-02, 16 pages
    Notes:
    Working paper of the Retail Food Industry Center

    45. Implications of electronic trading for the structure of agricultural markets

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sporleder, T.L. (author / Texas A&M University, Dept. of Agricultural Economics) and Texas A&M University, Dept. of Agricultural Economics
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00579
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    66(5): 859-863
    Notes:
    Phase 2

    46. Is it for generation me? A qualitative study exploring marketing and selling plants online to millennial-aged consumers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baker, M. Lauri (author), Tully, M. Kelsey (author), and Sumners, R. Deanna (author)
    Format:
    Journal article
    Language:
    Englsih
    Publication Date:
    2020-05-13
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11784
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Iss.2, Vol. 104
    Notes:
    14 pages., via online journal, As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing experience. New-media technologies like social media, e-newsletters, and other forms of digital communication are easily adopted by millennial-aged consumers. One of these tools, 360-degree video, offers novel ways to preview products offered online and look inside local brick-and-mortar stores, which can be visited in person. Sales of horticultural goods online have been slow to be developed by industry veterans, creating ample opportunities available to new ventures. This qualitative study used a series of three focus groups to answer the research questions of RQ1: What challenges exist for garden centers attracting millennials? RQ2: What are millennials preferences for purchasing live plants online? RQ3: What aspects of digital online marketing influence millennials to make decisions? RQ4: What are millennials preferences for 360-degree video? Results of this study indicate 360-degree video is not the preferred avenue for marketing plants online to millennials, however, high-quality photos and video with educational content and the use of social media could be effective.