Posted at: http://www.meatnews.com/index.cfm?fuseaction=Particle&artNum=10488, Via meatnews.com. 1 page., "Poultry is slipping off the menu in some European countries as consumers lose their taste for poultry as the deadly influenza virus spreads."
This study examined an organizations’ crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and publics’ cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptances of message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of message and more negative emotions than a technical translation strategy.
Moore, Lori L. (author), Murphrey, Theresa Pesl (author), Degenhart, Shannon H. (author), Vestal, T. Andy (author), Loux, Shavahn (author), and Association for International Agricultural and Extension Education.
Format:
Abstract
Publication Date:
2011-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00412
Notes:
Abstract of Article #2 in Proceedings of the Association for International Agricultural and Extension Education, Windhoek, Namibia, July 3-7, 2011. 1 page.
Ollinger, Michael (author), Bovay, John (author), Hrdicka, Megan (author), and Wilkus, James (author)
Format:
Paper
Publication Date:
2015-07-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06578
Notes:
Paper presented at the Agricultural and Applied Economics>2015 AAEA and WAEA joint annual meeting, San Francisco, California, July 26-28, 2015., 24 pages.
