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    151. The readability of written mass mailing material produced at the county level of the Alabama Cooperative Extension Service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Earl C. (author), Verma, Satish (author), and Johnson: Director, Sunbelt Agricultural Exposition, University of Extension Service, University of Georgia Extension Service, Tifton, GA; Verma: Program Development Specialist, Cooperative Extension Service, Louisiana State University, Baton Rouge, LA
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06382
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    76 (1) : 49-57
    Notes:
    James F. Evans Collection, Alabama county Extension agents' circular letters and newsletters (2.5 million pieces in 1988) were found to be two grade levels higher than the reading level of the average U.S. adult, and 85 percent of Alabama 4-Hers. If this means that these materials are difficult to understand, agents need to write pieces aimed at lower reading grade levels. The study showed that agents would increase readability if they devoted more time to writing. Sensitizing agents to this need and providing learning opportunities in writing for readability are suggested. (original)

    152. The right tool for the job

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rasmussen, Becky (author)
    Format:
    Journal article
    Publication Date:
    2003-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18290
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(6) : 44-45
    Notes:
    Describes a new John Deere Dealer Direct service that allows dealers to log in and create customized direct marketing materials, which are then printed and mailed for them.

    155. The use and effectiveness of paid promotion for extension education programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scherer, C. (author / University of Illinois) and University of Illinois
    Format:
    Journal / Research summary
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01293
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    62 (3) : 61-63
    Notes:
    AgComm Teaching

    156. The usefulness and influence of information sources on commercial farms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay T. (author), Whipker, Linda (author), and Gloy, Brent A. (author)
    Format:
    Paper
    Publication Date:
    2000-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22293
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Tampa, Florida, July 30-August 2, 2000. 27 pages.

    157. The village mailman : the potential of postcards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tisa, Benedict (author / Non-formal educational communications consultant) and Non-formal educational communications consultant
    Format:
    Journal article
    Publication Date:
    1980-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04479
    Journal Title:
    Development Communication Report
    Journal Title Details:
    29 : 14-15

    158. Trends in Agriculture 2000

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2000
    Published:
    USA: Agricultural Publishers Association, with support from the W. K. Kellogg Foundation and the Alpha Zeta Foundation.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23967
    Notes:
    Summary of results of a national survey conducted by the Gallup Organization. 10 pages.

    159. Trends in agricultural communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woods, John L. (author)
    Format:
    Speech
    Publication Date:
    1970-10-15
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03136
    Notes:
    Speech at the Farm Writers' and Broadcasters' Society of Victoria Seminar, Melbourne, Australia. 11 pages.