Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.
Gong, Huaping (author), Yan, Sufen (author), and IEEE, New York City, New York.
Format:
Paper
Publication Date:
2008-12-22
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36590
Notes:
Pages 794-798 of proceedings of the Second International Symposium on Intelligent Information Technology Applications, Shanghai, China, December 21-22, 2008.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36719
Notes:
Pages 76-124 in Tim Unwin (ed.), ICT4D: Information and Communication Technology for Development. Cambridge University Press, Cambridge, U.K. 386 pages.
