Watts, Lowell H. (author / Director, International Extension Center, Colorado State University) and Director, International Extension Center, Colorado State University
Format:
Book chapter
Publication Date:
1984
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03482
Notes:
John Behrens Collection; see C03480 for original, In: Swanson, Burton E., ed. Agricultural extension : a reference manual. 2nd ed. Rome, Italy : Food and Agriculture Organization, United Nations, 1984. p. 20-39
This article traces the emergence of the basic paradigm for early diffusion research created by two rural sociologists at Iowa State University, Bryce Ryan and Neal C. Gross. The diffusion paradigm spread to an invisible college of midwestern rural sociological researchers in the 1950s and 1960s, and then to a larger, interdisciplinary field of diffusion scholars. By the late 1960s, rural sociologists lost interest in diffusion studies, not because it was ineffective scientifically, but because of lack of support for such study as a consequence of farm overproduction and because most of the interesting research questions were thought to be answered."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17068
Notes:
Pages 49-52 in Wilbur Schramm and Daniel Lerner (eds.), Communication and change: the last ten years - and the next. University Press of Hawaii, Honolulu. 372 pages.
Rostad, Jerald A. (author / North Dakota State University Extension Service, Fargo, ND)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C07920
Notes:
abstracted from Master's thesis, 1993; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 25
