Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29304
Notes:
Presented to the Midwest Sociological Society. 12 pages., "It is believed that this is the first time these five stages of diffusion (awareness, information, evaluation, trial and adoption) have been tested empirically." Involves use of 2,4-D herbicide for field weed control.
Posted at: http://agecon.lib .umn.edu/cgi-bin/detailview.pl?paperid=17570, Examines the relationship between the adoption of diagnostic and application techniques of precision farming and sources of information available to farmers about precision farming.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29305
Notes:
Presented at the seminars on "Adopting new products: the influence of individuals and groups" at Gould House, New York, and the University of Michigan, Ann Arbor. 10 pages., Involved use of 2,4-D weed chemical and antibiotics for livestock.
Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign - "International" file section - "OCIAC" file folder.
