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Influence of subjective norms and communication preferences on grain farmers' attitudes toward organic and non-organic farming

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hall, Kelsey (main author), Rhoades, Emily (author)
Format:
Research report
Publication Date:
2009-06-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, agriculture news, attitudes, Canada, communication channels, communication education, curriculum, diffusion, farm journals, farmer attitudes, farmers, farming methods, information seeking, information sources, interpersonal communication, media effectiveness, print media, social factors, USA, organic, Innovation
Notes:
Presented at the 2009 conference of the Association for Communication Excellence (ACE) in Des Moines, Iowa, June 6, 2009. 26 pages.