Influence of subjective norms and communication preferences on grain farmers' attitudes toward organic and non-organic farming

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, Kelsey (author) and Rhoades, Emily (author)
    Format:
    Research report
    Publication Date:
    2009-06-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29059
    Subject Term:
    adoption, agriculture news, attitudes, Canada, communication channels, communication education, curriculum, diffusion, farm journals, farmer attitudes, farmers, farming methods, information seeking, information sources, interpersonal communication, media effectiveness, print media, social factors, USA, organic, and Innovation
    Notes:
    Presented at the 2009 conference of the Association for Communication Excellence (ACE) in Des Moines, Iowa, June 6, 2009. 26 pages.

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