INTERPAKS, Reviews how the agricultural extension agent has dealt with the process of technology transfer and the categories of farmers affected by the diffusion process. Discusses CIMMYT's model of grouping rural populations into homogenous target categories to develop appropriate technologies and the influence it has had on the process of technology development. Points out that strategies intended to assist small farmers depend as much on the creation of appropriate opportunities as on the creation of appropriate technologies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02161
Notes:
Pages 93-102 in Blessing M. Maumbe (ed.), E-agriculture and e-government for global policy development: implications and future directions. Information Science Reference, Hershey, Pennsylvania. 321 pages.
Mody, Bella (author) and Shingi, Prakash M. (author)
Format:
Book
Publication Date:
1974-08
Published:
India: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21627
Notes:
103 pages, The content of two Krishi-Darshan programmes was analyzed. From 50 to 62 percent of the televised information was already known to the farmers. Of the new items of information that the two telecasts presented, on the average, only 40 percent were learnt; the remaining 60 percent were unrecalled or lost.
