Describes "marketing rules" for selling to farmers, ranchers and their families; information sources used by farmers; and research on what farmers want in products such as trucks, tractors and seeds.
Hill, Rosemary (author) and Duncan, Jessica (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08792
Notes:
Pages 295-329 in Gordon, Iain J. Prins, Herbert H.T. Squire, Geoff R. (eds.), Food production and nature conservation: conflicts and solutions. United Kingdom: Routledge, London. 348 pages.
Finlay, Karen (author), O'Brien, Carolyn (author), Woolcott, Donna (author), and Division of Applied Human Nutrition, University of Guelph, Guelph, Ontario, Canada
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07902
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Stages of change theory framed this study of grocery shoppers (n=65 adults, 18-44 yr) which categorized them according to intentions to use nutrition labels in food purchase decisions. A scale and scoring algorithm were developed using Prochaska and Diclemente's framework. Respondents were categorized into four stages of behavior change. Results indicated that the majority of respondents (55%) were in maintenance stage, 25% were in action stage, 6& in contemplation stage and 14% in precontemplation stage. Respondents were also asked to rate the Canadian government Guide to Nutrition Labelling. Differences in the rating of perceived value of the Guide were observed between the action and maintenance stage respondents for the overall usefulness of the Guide in assisting them "to make wise food choices". The action stage respondents rate the Guide 2.80 (on a 9 point scale) on this attribute and the maintenance groups rated it higher (p<.01) at a mean of 6.5. The action group's mean rating of 4.80 for "how easy it was to understand the information" in the Guide differed (p<.05) from the rating of the maintenance group (7.2). Similarly, in response to the question: "how well do you understand the definitions of nutrition terms in this Guide?", the action group rated their understanding fo the definitions (5.0) lower (p<.05) than the maintenance group (7.55) and lower than the precontemplation group (7.2). Although small sample sizes limit interpretation, it appears that different interventions may be needed for people at different stages of change.
Irani, Tracy (author), Place, Nick T. (author), and Friedel, Curtis R. (author)
Format:
Proceedings
Publication Date:
2005-05-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24585
Journal Title Details:
21
Notes:
Reviewed 9 August 2006, 11 p. Paper presented at the International Agricultural and Extension Education group's 21st annual conference May 25-31, 2005, in San Antonio, TX
Beal, George M. (author / Iowa State University) and Bohlen, Joe M. (author / Iowa State University)
Format:
Presentation
Publication Date:
1967-06
Published:
International: First International Congress of Farm Writers.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10793
Notes:
Item located in Document 10786. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 67-77 in J.S. Cram (ed.), Proceedings of the first International Congress of Farm Writers at Macdonald College, Quebec, Canada, June 18-21, 1967. 112 pages.
Premasudha, B.G. (author), Leena, H.U. (author), and Department of Master of Computer Application, Siddaganga Institute of Technology, Tumkur, Karnataka, India
Format:
conference papers
Publication Date:
2017
Published:
India: Springer Verlag
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08147
1st International Conference on Data Engineering and Communication Technology, ICDECT 2016; Lavasa City, Pune; India; 10 March 2016 through 11 March 2016; Code 180309
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07659
Notes:
Evans; material compiled for 1993 Australia-IRRI Day, winner of the 1994 Golden ARC awards program, Theodore Hutchcroft Collection, Mimeograph, 1993. 1 p. International Rice Research Institute.
