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    Start Over Subject Term dealers Subject Term media effectiveness

    11. Internet and e-commerce adoption by agricultural input firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay (author), Henderson, Jason (author), and Dooley, Frank (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24872
    Journal Title:
    Review of Agricultural Economics
    Journal Title Details:
    26(4) : 505-520
    Notes:
    "a key to expanding farmers' e-commerce activity is the ability to build personal relationships over the Internet that satisfy farmers' service needs."

    12. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.

    18. Rural lifestyle media updates

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schwalbe, Julie (author), Brown, Eric (author), Wilson, Greg (author), Hansen, Mike (author), and Ellis, Michael (author)
    Format:
    Journal article
    Publication Date:
    2009-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29451
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(7) : 45-48
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29085

    20. Study reports media usage

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author / Readex Research)
    Format:
    Journal article
    Publication Date:
    2012-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00304
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(6) : 28
    Notes:
    Summary of results of 2012 Media Channel Study conducted for American Business Media (ABM) Agri-Council by Readex Research.