Search

    Start Over Subject Term dealers Subject Term marketing communication

    23. Publisher influence on dealers to promote advertising in the farm field

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, W.G. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-03-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24841
    Notes:
    Special Bulletin No. 21, pages 1-5., Defends objection to the practice of inducing dealers to write advertisers, suggesting the use of publications in territory covered by dealer.

    25. Rural lifestyle media updates

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schwalbe, Julie (author), Brown, Eric (author), Wilson, Greg (author), Hansen, Mike (author), and Ellis, Michael (author)
    Format:
    Journal article
    Publication Date:
    2009-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29451
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(7) : 45-48
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29085

    27. The dynamic rural market

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gustafson, Mike (author / Rural Marketing News), Larson, Angela (author / Woods Equipment Company), Franklin, Cleo (author / Mahindra USA), Evans, Laura (author / Crosman Corporation), and Holmes, Van (author / Tamaha Motor Corp., USA)
    Format:
    Journal article
    Publication Date:
    2012-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00021
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(2) : 26, 28, 32-33

    28. The impact of producers' cognitive styles on their purchasing behavior

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Feeney, Roberto (author), Accursi, Federico (author), and Mac Clay, Pablo (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Argentina
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11087
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    10(5) : 498-515
    Notes:
    Available online at www.centmapress.org, Results showed that different segments of producers had distinctive purchasing behaviors. Specifically, analytic-oriented producers tended to focus on product performance and less on the relationship with suppliers when buying their inputs. They also tended to be loyal to input brands, rely less on dealers/retailers and salespeople, and they are willing to change suppliers more often than other producers. Intuitive-oriented producers valued more the relationship with the supplier and are interested in contacting the salesperson if they need a product. Balanced-oriented producers declared to be less loyal to brands, but were more stable in terms of not changing input suppliers frequently.

    29. Tire copy and fair play policy

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Report
    Publication Date:
    1926-06-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36767
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bulletin No. 43. 2 pages., Farm publishers refuse tire advertisements that attack retail or wholesale dealers. "Fair play" policy.