Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20203
Notes:
Pages 81-104 in Anders Hansen (ed.), The mass media and environmental issues. Leicester University Press, Leicester, London, New York. 238 pages, Includes issues in communications with farmers and agricultural agencies after the Chernobyl catastrophe.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26970
Notes:
Pages 19-34 in Jon Entine (ed.), Let them eat precaution: how politics is undermining the genetic revolution in agriculture, AEI Press, Washington, D.C. 203 pages., Cites results of research among worldwide opinion leaders representing the food industry and national governments.
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
