Sebok, Andras (author), Berczeli, Attila (author), Molnar, Adrienn (author), Van Lembergen, Katrien (author), and Gellynck, Xavier (author)
Format:
Paper
Publication Date:
2011-02
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00086
Notes:
Pages 261-269 in Proceedings in System Dynamics and Innovation in Food Networks 2011 from the 5th International European Forum on System Dynamics and Innovation in Food Networks, organized by the International Center for Food Chain and Network Research, University of Bonn, Germany. Symposium in Innsbruck-Igls, Austria, February 14-18, 2011.
14 pages., Online via UI e-subscription, This critical review examined the role that country image and country of origin play in food retailing within the context of international trade in food. Authors developed a research agenda, highlighting several major avenues and methodological approaches with the aim of enhancing the relevance and validity of COO research in food retailing and promotion management.
