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    Start Over Subject Term cooperative advertising Subject Term campaigns

    2. Borden revives cash cow for $10 mil ad offensive

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pollack, Judann (author) and Chura, Hillary (author)
    Format:
    Journal article
    Publication Date:
    1999-08-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18373
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(34) : 8
    Notes:
    "Elsie the cow, the 60-year old Borden bovine is making a comeback with a sleeker appearance in an ad campaign from BBDO, Chicago, marketing the first offensive from Dairy Farmers of America in taking on Kraft Foods."

    3. Dairy co-op rolls out health shake

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    1999-09-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18374
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(38) : 8
    Notes:
    Dairy Farmers of America, the country's largest dairy cooperative is seeking an agency to help build its first broadside retail brand, a low-fat, fortified nutrition shake called Healthy Pleasures."

    4. Getting dealer co-operation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Griswold, L.W. (author)
    Format:
    Journal article
    Publication Date:
    1914-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16848
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(8) : 33-35
    Notes:
    How one farm machinery concern has managed to get a good percentage of efficiency out of its advertising.