This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.
Kiese, Kristin (author), Buschena, David (author), and Smith, Vincent (author)
Format:
Book chapter
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21741
Notes:
Pages 9-22 in Robert E.Evenson and Vittorio Santaniello (eds.), Consumer acceptance of genetically modified foods. CABI Publishing, Oxon, United Kingdom. 235 pages.
Platania, Marco (author) and Privitera, Donatella (author)
Format:
Book chapter
Publication Date:
2009
Published:
Italy
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29847
Notes:
Pages 121-138 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
