McGuirk, Anya M. (author), Preckel, Paul V. (author), Peterson, Everett B. (author), Van Eenoo, Edward Jr. (author), Gracia, A. (author), and Albisu, L.M. (author)
Format:
Journal article
Publication Date:
2001
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22417
Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."
Wolf, Randi L. (author), Lepore, Stephen J. (author), Vandergrift, Jonathan L. (author), Wetmore-Arkader, Lindsay (author), McGinty, Elizabeth (author), Pietrzak, Gabriel (author), and Yaroch, Amy L. (author)
Format:
Journal article
Publication Date:
2008-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28596
