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    1. Communicating sensitive scientific issues: the interplay between values, attitudes and euphemisms in communicating livestock slaughter

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    2. Do pork producers benefit from the slogan, "Pork. The other white meat."?

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    3. Finding a place for pork in a changing marketplace

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    4. The other side of the story: how a campaign featuring real hog farmers aims to dispel negative attitudes toward pork production

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