The other side of the story: how a campaign featuring real hog farmers aims to dispel negative attitudes toward pork production

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vidoczy, Jim (author)
    Format:
    Magazine article
    Publication Date:
    2002-08-12
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15518
    Journal Title:
    Marketing Magazine
    Journal Title Details:
    August 2002: 16
    Subject Term:
    attitudes, campaign, campaign planning, Canada, consumers, education effects, farmers, image, media effectiveness, swine, and public health
    Notes:
    2 p

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