Jensen, Helen H. (author), Johnson, S.R. (author), Kesavan, T. (author), and Center for Agricultural and Rural Development and Department of Economics, Iowa State University, Iowa City, IA
Format:
Journal article
Publication Date:
1992
Published:
USA: East Lansing, MI : Department of Agricultural Economics, Michigan State University
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06672
James F. Evans Collection, Diet and health attitudes affect food consumption behavior. The National Dairy Board provided information on the benefits of calcium and dairy products in a 1985-86 national advertising campaign. A latent variable measuring consumer attitudes, constructed based on an ad tracking survey, is shown to have a positive effect on both the probability of dairy product purchase as well as the quantity of dairy products purchased. The consumption data were from the USDA "Continuing Survey of Food Intakes by Individuals." (original)
James F. Evans Collection, cited reference, The results of a study that examined consumer willingness to buy irradiated food products are presented. Benefits and risks of food irradiation, economics feasibility, and consumer attitudes are described.
Bruhn, Christine M. (author), Diaz-Knauf, Katherine V. (author), Schutz, Howard G. (author), and Department of Consumer Sciences, University of California, Davis, CA
Format:
Journal article
Publication Date:
1989-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07279
James F. Evans Collection, Results of a survey conducted to determine consumer attitudes toward irradiated foods are presented. The survey examined the effects of label information, safety awareness and concern, FDA approval, and expectations of safety, quality and price on overall willingness to purchase irradiated foods.
James F. Evans Collection, cited reference, Results of a survey on consumer acceptance of food irradiation are discussed. The roles social persuasion, positive information, and negative information play in consumer acceptance were examined.
