Consumer willingness to purchase and to pay more for potential benefits of irradiated fresh food products

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Malone, John W., Jr. (author / Professor, Department of Agricultural Economics and Rural Sociology, Penn State University)
    Format:
    Journal article
    Publication Date:
    1990-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07154
    Journal Title:
    Agribusiness
    Journal Title Details:
    6 (2) : 163-178
    Subject Term:
    attitudes, buying behavior, consumers, cost recovery, food, food irradiation, food safety, and public opinion
    Notes:
    James F. Evans Collection, cited reference, The results of a study that examined consumer willingness to buy irradiated food products are presented. Benefits and risks of food irradiation, economics feasibility, and consumer attitudes are described.

    Tools