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Consumer willingness to purchase and to pay more for potential benefits of irradiated fresh food products

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Malone, John W., Jr. (main author / Professor, Department of Agricultural Economics and Rural Sociology, Penn State University)
Format:
Journal article
Publication Date:
1990-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94
Subject Term:
attitudes, buying behavior, consumers, cost recovery, food, food irradiation, food safety, public opinion
Notes:
James F. Evans Collection, cited reference, The results of a study that examined consumer willingness to buy irradiated food products are presented. Benefits and risks of food irradiation, economics feasibility, and consumer attitudes are described.