9 pages., via online journal., European consumers are faced with a myriad of food related risk and benefit information and it is regularly left up to the consumer to interpret these, often conflicting, pieces of information as a coherent message. This conflict is especially apparent in times of food crises and can have major public health implications. Scientific results and risk assessments cannot always be easily communicated into simple guidelines and advice that non-scientists like the public or the media can easily understand especially when there is conflicting, uncertain or complex information about a particular food or aspects thereof. The need for improved strategies and tools for communication about food risks and benefits is therefore paramount. The FoodRisC project ("Food Risk Communication - Perceptions and communication of food risks/benefits across Europe: development of effective communication strategies") aims to address this issue. The FoodRisC project will examine consumer perceptions and investigate how people acquire and use information in food domains in order to develop targeted strategies for food communication across Europe.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11975
Journal Title Details:
5 pages
Notes:
The document is available in electronic or paper format, Paper presented to the Research Special Interest Group, 2001 ACE/NETC Meeting, Toronto, Canada, 28 July- 01 August 2001
de Barcellos, Marcia D. (author), Kügler, Jens O. (author), Grunert, Klaus G. (author), Wezemael, Lynn Van (author), Pérez-Cueto, Federico J.A. (author), Ueland, Øydis (author), and Verbeke, Wim (author)
Format:
Journal article
Publication Date:
2010-10
Published:
Europe: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D07965
Brown, J. Lynne (author), Epp, Donald J. (author), Fisher, Ann (author), King, Robert (author), Maretzki, Audrey N. (author), and Department of Agricultural Economics, Penn State University
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08020
James F. Evans Collection, This article describes the development and preliminary evaluation of model materials designed as one step in helping consumers understand how scientists assess food risks, how that information is used in food safety policy decisions, and what individuals can do to protect themselves from residual risks. Focus groups provided feedback on draft materials, and experts reviewed the simplified descriptions of specific food risks to assure consistency with current scientific knowledge. We used pilot tests to examine (1) whether initial factual questions would prompt more learning, and (2) the relative effectiveness of two formats: a paper version similar to typical government pamphlets and an interactive computer version. People learned about food safety from either version. There was little evidence that the "prompting" questions led to more learning, nor did subjects learn more from the computer version. Results suggest that the materials made respondents more comfortable about their own ability to choose and prepare safe food and increased their confidence in actions taken by government and industry. (original)
Miller, Jeff (author) and Meyers, Courtney (author)
Format:
Research paper
Publication Date:
2006-02-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24002
Notes:
19 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
