Platania, Marco (author) and Privitera, Donatella (author)
Format:
Book chapter
Publication Date:
2009
Published:
Italy
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29847
Notes:
Pages 121-138 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.
Govindasamy, Ramu (author), O'Dierno, Linda J. (author), Puduri, Venkata (author), Myers, Joseph J. (author), Islam, Sho (author), and Rutgers State University
Format:
Paper
Publication Date:
2005-12
Published:
USA: New Jersey Department of Agriculture
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27422
Notes:
Posted at http://dafre.rutgers.edu/documents/ramu/organicaquafocusgroupdec_2005.pdf
