USA: Natural Resources Conservation Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C27088
Notes:
Communications Research Report. 27 pages., Focus group report prepared for the National Association of Conservation Districts, Natural Resources Conservation Service and the National Association of State Conservation Agencies. Executive summary on file in print formj and available online at www.ssi.nrcs.usda.gov/publications/2_Tech_Reports/T016a_focusexec.html.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23348
Notes:
Alternet, a project of the Independent Media Institute. 6 pages., Describes some potentials and risks of nanotechnology, as developed within the food sector. Includes discussion of consumer trust and public concerns.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26052
Notes:
Pages 151-168 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social marketing. Physica-Verlag Heidelberg, New York. 241 pages.
Survey and auction results reveal a lack of understanding of the label's meaning as well as a disconnect between the label's function (involving production methods) and consumers' motivations for buying organic (e.g., support for a local sustainable food system).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20154
Notes:
Pages 4-10 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages.
