Posted at: http://www.joe.org/2005august/rb3.shtml, Electronic journal., Statewide survey among food shoppers in Oregon revealed that 77% reported household purchase of organic food in the past 6 months. "Environmentally minded consumers are a potential organic market if trust is maintained."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21766
Notes:
Pages 257-273 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19695
Notes:
Pages 353-368 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Discussion about "stigma" includes reference to consumer reactions in the Alar Scare of 1989 that involved a program on CBS "60 Minutes" indicating that Alar chemical used in apple production can cause cancer.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23503
Notes:
Bureau of Sociological Research, University of Nebraska, Lincoln, via http://poll.orspub.com/poll/ 7 pages., Responses in a Nebraska survey to questions inviting views about the definition of agriculture and the levels of public funds to be spent for agriculture.
Survey and auction results reveal a lack of understanding of the label's meaning as well as a disconnect between the label's function (involving production methods) and consumers' motivations for buying organic (e.g., support for a local sustainable food system).
