Defining stigma

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fischhoff, Baruch (author)
    Format:
    Book chapter
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19695
    Subject Term:
    attitudes, buyer behavior, buying behavior, chemicals, concepts, consumer attitudes, fruit, perception, pesticides, public attitude, and apples
    Notes:
    Pages 353-368 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Discussion about "stigma" includes reference to consumer reactions in the Alar Scare of 1989 that involved a program on CBS "60 Minutes" indicating that Alar chemical used in apple production can cause cancer.

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