3 pages, The aim of the research is to assess the potential of social capital and socio-cultural mechanisms (institutional) in the development of beef farming system, using Case Study Methods with a qualitative approach. Informants were determined purposively (base on information target). Data collected by in-depth interviews while data analysis was done on textual and contextual analysis with the organization, categorization and data reduction and in-depth understanding (verstehen). The results showed that: Social capital as a driver or the strength of spirit to the sociocultural mechanisms (institutional) in form of Lembaga Kesejahteraan Kampung (LKK) - (The Village Welfare Institute). The roles of LKK are the joint business group and saving and loans of financial institution. Increase revenue to keep the four had of cattle Rp. 1.000.000. per month.
10 pages., Via online., Analysis of discourse revealed nostalgia for formerly vibrant commercial districts and the importance of economic vitality and social life. Researcher observed that in the current economic structure and social milieu if residents' economies are to be revitalized they will need to become more thoughtful and creative agents of change within their villages.
