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    Start Over Subject Term communication planning Subject Term milk Subject Term public relations

    1. Ask yourself - what do you expect people to do as a result of your P.R. program?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-06
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21299
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(6) : 1-4

    2. Don't overlook new research in trying to understand various population segments

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1964-06
    Published:
    USA: American Dairy Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21324
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4[6] : 1-4

    3. For best results, define carefully what reaction you expect from your audience

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1964
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21318
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4[1] : 1-4

    4. It's risky to put too much faith in any one theory of how human beings behave

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-12
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21317
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3[12) : 1-4

    5. Know your target and aim for it; don't direct messages to the wrong audiences

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1964-03
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21320
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4[3] : 1-4

    6. New ideas about how people behave pose a challenge in planning communications

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1965
    Published:
    USA: American Dairy Association, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21647
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    5 (1) :1-4

    7. Paid advertising often plays key role in well planned public relations program

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1964-05
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21322
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4[5) : 1-2

    8. Pinpointing the "Opinion Leaders" is not easy, but you can communicate with them

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-09
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21314
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(9) : 1-4

    9. Public communication campaigns

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rice, Ronald E. (author) and Atkin, Charles K. (author)
    Format:
    Book
    Publication Date:
    2000
    Published:
    International: Sage Publications, Thousand Oaks, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35834
    Notes:
    Third edition. 428 pages.

    10. Public relations programs are effective when built on truth and competence

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-10
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21315
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3[10) : 1-4