Buchner, Richard P. (author), Grieshop, James I. (author), Connell, Joseph H. (author), Krueger, William H. (author), Olson, William H. (author), Hasey, Janine K. (author), Pickel, Carolyn (author), Edstrom, John (author), and Yoshikawa, Frank T. (author)
Format:
Journal article
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11713
Results of a study examining the regional reach of information for tree crop farmers in a six-county area questioned the traditional emphasis on pest control advisors and private consultants as an effective way to distribute information widely. Farmer responses to this survey identified farm advisors as more useful information sources. Authors also encouraged agricultural educators to learn more about how farmers gather information and what influences their adoption of new practices.
Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
Notes:
Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.
