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Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Case study
Publication Date:: 2008
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02958
Notes:: International Public Relations Organization. 4 pages., Case study of an award-winning campaign by a food company, Yum! Brands,in the category of corporate responsibility.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Guillermo, Kathy (author)
Format:: Article
Publication Date:: 2006-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02934
Notes:: International Public Relations Association. 2 pages., Public relations approach used People for the Ethical Treatment of Animals (PETA).

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hall, Kelsey (author), Meyers, Courtney (author), Doerfert, David (author), Akers, Cindy (author), and Johnson, Phillip (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02177
Journal Title:: Journal of Applied Communications
Journal Title Details:: 97(4) : 33-46

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bruyas, Anne-Marie (author) and Riccio, Michaela (author)
Format:: Book
Publication Date:: 2013
Published:: International: Springer, Milan and New York
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06443

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Krabbenborg, Lotte (author) and Mulder, Henk A. (author)
Format:: Journal article
Publication Date:: 2015
Published:: Netherlands
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06455
Journal Title:: Science Communication
Journal Title Details:: 37(4) : 452-484

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