DeWeese, June L. (author), Esslinger, Donald L. (author), McCorkle, Constance M. (author), and McCorkle: Research Assistant Professor, Department of Rural Sociology, University of Missouri, Columbia; Esslinger: Professor and Interim Director, Extension Information and Agricultural Editor, University of Missouri, Columbia; DeWeese: Social Science Librarian, University of Missouri, Columbia
Format:
Conference paper
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03706
Notes:
James F. Evans Collection, Mimeographed, 1988. 28 p. Paper presented to the Global Information/Communication Session of the 1988 Farming Systems Research and Extension Symposium; 1988 October 9-12; University of Arkansas, Fayetteville, AR
Wilson, Communication in agriculture has two facets. Direct communication is defined as that in which feedback is inherent, while indirect communication involves the use of indirect information sources where users are removed from generators to varying degrees and feedback becomes difficult or impossible. In South African agriculture, nine different groups of agricultural information users can de identified. In addition, agriculture reflects the dichotomy inherent in the South African economy and can be divided into first and third-world sectors. The differences in the use of 30 indirect sources of agricultural information by different agriculturists in the two sectors are discussed. Direct communication between groups of agriculturists within and between the first and third-world sectors of South African agriculture is also considered. Ways in which libraries can enhance communication of agricultural information are suggested. (original)
13 pages., Via online journal., Based on research-to-policy narratives provided by UC Cooperative Extension (UCCE) academics, we argue that current, effective Cooperative Extension (Extension) practices support a broader, more convincing account of Extension's public value than its leaders often articulate. This proposed account incorporates the familiar Extension narrative in which technical expertise and objectivity are emphasized. It also incorporates the insight, derived from our data, that Extension can achieve its greatest relevance in policy circles when it weaves together its ability to provide trustworthy technical knowledge with its capacity to influence policy dialogue, debate and practice across multiple settings and over the long term. In a policy world often marked by short-term thinking and polarization, Extension's ability to foster deliberative, context-sensitive and future-oriented policymaking is a critical contribution to society. Interview data reveals three approaches to effective policy-oriented relationship building: community-government partnership building; stakeholder-oriented experimental research; and community empowerment. Understanding these approaches can help reframe the story that we in the Extension system tell ourselves and the public about the public value we create.
Prasad, Ram (author), Sreenivasulu, M. (author), and Rao, Parisa Punna (author)
Format:
Proceedings
Publication Date:
2005-05-25
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24594
Journal Title Details:
21
Notes:
Reviewed 9 August 2006, 10 p. Paper presented at the International Agricultural and Extension Education group's 21st annual conference May 25-31, 2005, in San Antonio, TX
