« Previous |
1 - 10 of 13
|
Next »
Number of results to display per page
Search Results
2. Building engagement in Facebook: A case study with Utah State University Extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kesler, Kenna R. (author), Hall, Kelsey (author), and Spielmaker, Debra (author)
- Format:
- Journal article
- Publication Date:
- 2021-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12104
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 1
- Notes:
- 24 pgs., In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other Facebook pages in messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly lower engagement. Neutral sentiment appeared in the majority of posts. Additionally, information seeking was the most dominant communicative function among the posts. Neither the type of sentiment nor communicative functions were significantly connected to engagement. Future research should determine changes in knowledge, attitudes, intentions, and behavior as a result of exposure to, and engagement with, the Facebook page. Additionally, a qualitative study determining consumers’ attitudes toward Facebook content can provide a deeper understanding of the audience’s thought processes and content preferences. Page administrators should craft engaging content that builds community among followers.
3. Communication Channel Preferences of Corn and Soybean Producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martin, Robert A. (author) and Licht, Melea A.R. (author)
- Format:
- Journal article
- Publication Date:
- 2007-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26899
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 45, No. 6
4. Communication sources used by extension personnel and farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Narwal, R. S. (author), Singh, B. (author), and Malik, S.J. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26846
- Journal Title:
- Indian Journal of Extension
- Journal Title Details:
- Vol. 39, Issues 1-2, pp. 26-30
- Notes:
- Printed in 2003.
5. Evaluating television for extension teaching
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Alexander, Frank D. (author), Dell, Joseph C., Jr. (author), Eschler, R.E. (author), and Eschler: Associate Chenango County Agricultural Agent; Dell: Assistant Tompkins County Agricultural Agent; Alexander: Administrative Specialist in Extension Studies, New York
- Format:
- Journal article
- Publication Date:
- 1962
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01277
- Journal Title:
- Extension Service Review
- Journal Title Details:
- (September 1962) : 181, 189
- Notes:
- AgComm Teaching
6. Internet Protocol (IP) Videoconferencing for Networking During a Crisis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Goodman, W. Robert (author), Monks, C. Dale (author), Presley, William N. (author), Burmester, Charles H. (author), and Birdsong, William C. (author)
- Format:
- Journal article
- Publication Date:
- 2008-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27676
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 46, No. 2
- Notes:
- Online access
7. Modes of communication and effectiveness of agroforestry extension in eastern India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Glendinning, A. (author), Mahapatra, A. (author), and Mitchell, C.P. (author)
- Format:
- Journal article
- Publication Date:
- 2001-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26387
- Journal Title:
- Human Ecology
- Journal Title Details:
- 29(3): 283-305
- Notes:
- 23 p.
8. Seafood stories: the effect of video message type on U.S. support for sustainable aquaculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2021-06-17
- Published:
- United States: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12203
- Journal Title:
- Journal of Applied Communication Research
- Journal Title Details:
- Volume 49, 2021
- Notes:
- Using two samples of U.S. adults (Study 1: N = 336; Study 2: N = 2329), this study features a messaging experiment utilizing a between-subjects design, with a no-message control group, to explore the impact of a narrative video, in comparison to an infographic video, on support for sustainable aquaculture. Results indicate that the infographic video type is more transporting than the narrative video, and that transportation influences support for aquaculture indirectly through emotional response, as well as risk and benefit perceptions; however, importantly, we also note that video content may have contributed to the observed differences. For an emerging issue like aquaculture with environmental and human health implications, strategic messaging, especially when accompanied by vivid images, may allow audiences to better engage with a complex and contentious topic.
9. Social Network Analysis for efficient delivery of Agricultural Extension Services
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tripathi, Rohit (author) and Devi, Kalyanee (author)
- Format:
- Conference paper
- Publication Date:
- 2020-01-01
- Published:
- International: IEEE
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12217
- Journal Title:
- 2020 11th International Conference on Computing, Communication and Networking Technologies (ICCCNT)
- Journal Title Details:
- 2020
- Notes:
- Social Networks like Facebook, Twitter, YouTube and WhatsApp are now becoming very popular tools that are used for sharing the latest and important farming based information in different part of India. These tools are now widely used by Agricultural Extension and Advisory services to interact with the farmers for exchanging agricultural related information in India. The most influential farmers in a network can disseminate the information to the less central farmers of the network. The extension functionaries that promote the agricultural innovation will share the information with the most central members which in turn will share it with maximum number of the members of a social network. Social Network Analysis (SNA) acts as an efficient analytical tool that helps us to understand the relationship between farmer stakeholders and the importance of a farmer's position in the entire network. In this paper, a structural analysis of the Social Network is performed over two datasets, namely, Facebook-like dataset and Twitter Lists dataset. Here, we have studied the importance of individual nodes in the network through various centrality measures. SNA properties like centralities are used to represent the most central nodes that can act as a good influence spreader in the network. In this paper, initially the k-core decomposition method is used to find a set of influential nodes among all the nodes in the network. It is done to reduce the computational time. Our simulation shows that the nodes with higher Page Rank centrality can activate more members in a network as compared to other centrality measures. For Information diffusion, we have used Linear Threshold (LT) Model to understand the influence spread of the central farmers in the network.
10. Talking Plants: Examining the Role of Podcasts in Communicating Plant Pathology Knowledge
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lim, Melissa (author) and Swenson, Rebecca (author)
- Format:
- Journal article
- Publication Date:
- 2021-05
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12198
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Volume 105 - Issue 2
- Notes:
- 27 pages, Extension programs must constantly evaluate communication plans and platforms to determine if they are worth the investment of time, money, and resources. Podcasts are growing in popularity as a communication platform for education and entertainment. With the VARK model of learning styles and core plant pathology concepts as a guide, researchers evaluated the prevalence and type of plant pathology information in podcasts to better understand how podcasts could benefit Extension plant pathology programs. Using keywords related to plant pathology, researchers searched popular mobile podcast listening applications and evaluated relevant podcast episodes using content analysis methods. Results indicated few podcast shows discuss plant pathology topics. The podcast shows identified, however, covered eight fundamental units of plant pathology knowledge: basics of plant pathology, plant pathology techniques, biology of plant diseases, biology of plant pathogens, management of plant diseases, influence of the environment, other causes of plant disease symptoms, and importance of fungi. Results suggested that podcasts can effectively communicate different types of plant pathology information to audiences. Plant pathology Extension programs can utilize the findings of this study to create new plant pathology podcasts that meet the changing needs of plant pathology Extension clientele. It is worthwhile to further explore the use of podcasts in plant pathology Extension programs.