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2. Effects of exemplification in magazine journalism on the perception of social issues
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gibson, Rhonda (author), Perkins, Joseph W., Jr. (author), Sundar, S. Shyam (author), and Zillmann, Dolf (author)
- Format:
- Report
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08031
- Notes:
- James F. Evans Collection, Mimeographed, 1994. 32 p. Paper presented at the Association for Education in Journalism and Mass Communication Convention in Atlanta, GA, August 10-13, 1994., A news report on the plight of some family farmers, presented in magazine format, was manipulated to create versions differing in the degree of precision of general information (precise, imprecise) and in the use of exemplifying case histories and testimonials (selective, mixed, representative). Precise information consisted of quantitative data from pertinent research. Imprecise information consisted of qualitative assertions. Selective exemplification featured only cases consistent with the focus of the report. Representative exemplification featured a distribution of consistent and inconsistent cases in proportion with their distribution in the population. Mixed exemplification featured a balanced distribution of consistent and inconsistent cases. In two experiments, respondents reported their own views of the issue at different times after reading (no delay, two week/one week delay). In both investigations, the accuracy of estimates of failing farms was found to be highest for representative and lowest for selective exemplification, with mixed exemplification achieving an intermediate degree of accuracy. This effect of exemplar distributions was stable over time (i.e., over the two/one week period). Also in both investigations, the effect of the precision of general information proved negligible. Regarding the report itself, the three versions of exemplification were not considered differently informative. However, selective exemplification was deemed more distressing to read than representative exemplification. (original)
3. Pretesting and evaluation of communication materials
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Escalada, M.M. (author / Visayas State University, Philippines)
- Format:
- Teaching material
- Publication Date:
- 2007
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12090
- Notes:
- Handout 2 for Development Communication 132 course perhaps at Visayas State University, Philippines, where Monina Escalada taught in the Development Communication Department. 8 pages., How-to resource for pretesting and evaluating communication materials.
4. Using case study methodology to describe development communication programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- King, James W. (author / Head, Communication and Training Section, Department of Agronomy and Soil Science, College of Tropical Agriculture and Human Resources, University of Hawaii) and Head, Communication and Training Section, Department of Agronomy and Soil Science, College of Tropical Agriculture and Human Resources, University of Hawaii
- Format:
- Conference paper
- Publication Date:
- 1984
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00168
- Notes:
- James F. Evans Collection, In: Research papers presented at the 1984 National ACE Meeting; 1984 June 28; Washington, D.C. [s.l.] : Agricultural Communicators in Education, 1984. 14 p.