Pretesting and evaluation of communication materials

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Escalada, M.M. (author / Visayas State University, Philippines)
    Format:
    Teaching material
    Publication Date:
    2007
    URL:
    https://devcompage.files.wordpress.com/2007/11/pdfonline3.pdf
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12090
    Subject Term:
    communication analysis, communication methods, communication research, development, development communication, evaluation, posters, pretests, print media, research methods, survey methods, bulletins, and pretesting
    Notes:
    Handout 2 for Development Communication 132 course perhaps at Visayas State University, Philippines, where Monina Escalada taught in the Development Communication Department. 8 pages., How-to resource for pretesting and evaluating communication materials.

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